Recently, the plasma-driven air oxidation coupled with electrocatalytic NO
x reduction reaction (pAO-eNO
xRR) technology for sustained NH
3 synthesis displays the promise in tackling the high energy-consumption and carbon-emission associated with the Haber-Bosch process. Here, a technical and economic assessment of pAO-eNO
xRR technology is comprehensively undertaken to determine its feasibility as a potential substitute for the Haber-Bosch process. The technical assessment suggests that, in terms of both environmental impact and energy efficiency, N
2-NO-NH
3 and N
2-NO
2--NH
3 are presently the most effective pathways. The deep analysis of the current state-of-the-art technological performance indicates that the pAO-eNO
xRR technology is competitive with commercial processes in achieving large-scale NH
3 synthesis. However, lower energy efficiency of pAO-eNO
xRR technology leads to the high electricity costs that surpass the current market price of NH
3. Subsequently, we conducted a comprehensive analysis which reveals that, for the economic viability of NH
3 synthesis, an energy efficiency in the range of 33.8-38.6% must be attained. The expenses associated with plasma equipment, electrolyzer, catalysts, and NH
3 distillation also contribute significantly to the economic burden. The further development of pAO-eNO
xRR technology should be centered around advancements in plasma catalysts, electrocatalysts, reactors, as well as the exploration for energy-efficient cathode-anode synergistic catalytic systems.